Parent Company

Parent Company plays host to two distinct spaces. The original sits subterranean beneath a sidewalk hatch—a raw basement with concrete floors and low ceilings. After expanding into the sunlit storefront above, the gallery wryly dubbed the subterranean spot Stepchild, which it now rents out for pop-ups. Every family has one.

That domestic metaphor extends to how the gallery is run: founder Ada Potter structured Parent Company as a non-profit was a deliberate move to embrace artist representation as an extension of care work. Less focus on quick sales gives the gallery room to nurture artist lineages, ambitious group shows, and work that needs time to grow up.

This spirit carries into the programming. Expect solo showcases, group shows, neighborhood collaborations, and pop-ups from artists who tend to make things from what’s close to home. Like tools from the toolshed, generational attic ephemera and photographs, and strange, practical things scavenged from neighborhood shops.

Together, it can feel like a family reunion with eccentric characters, overlapping histories, and an unmistakable resemblance.

Parent Company is s the brainchild of artist Ada Potter, who runs the space with an artist-first sensibility. Holding an MFA from Pratt and a degree in art history from Barnard, Potter previously ran SCREEN (2016–2023), a digital space distributing artworks via inbox. She launched Parent Company in 2023, grounding its name in her philosophy of artist representation: art advisement as radical care work—not a 9-to-5 job, but a 24/7 commitment.