BEST OF SHOWLower East Side
Frisco Pete: The Schizo Life
Cowboy clichés are turned charmingly on their Stetson-topped heads. The artist’s hidden identity only adds to the allure.
Published JAN 29, 2026
Photo by Greg Navarro
Words by: Beholdr
Walk in With Us
Debonair and deeply aesthetic, with the confidence of a cowboy saddling up for a summer ride, Frisco Pete’s grey-scale cowboy portraits rope you in.
So often, cowboys are boxed into a stereotype. A trope of a particular brand of American life. Not so at Frisco Pete’s show, where the cowboys are more Brokeback Mountain than Marlboro Men, more Orville Peck than Yellowstone.
These luscious-lipped, side-eyed cowboys with buckles undone go to the beach, drink at the bar (or at the cemetery), gamble, wear nautical striped t-shirts, and subvert stereotypes, but remain iconic. You want these characters to come to life. To populate a fictional TV town or rural utopia in the next Hollywood blockbuster.
Tyler Sheridan, eat your heart out.
About the Artist
These charming, gray-scale cowboys are the work of Frisco Pete. This is his nom de plume. His avatar. He is a maverick artist, and all the more intriguing for it. What we do know is that he lives and works in Houston, Texas. Just like his enticing cowboys hiding behind Ray-Bans and a Stetson, Frisco Pete’s hidden identity feels right. And we all love a little mystery.
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